World class

The Leadership


Vast experience

BearFish Founder and President, Roger Duthie has vast experience in the sports sponsorship and marketing world spanning an impressive 30-year career.

Having worked in a management role for one of the world’s most visible brands – Emirates Airline – for close to 20 of those years, Roger has negotiated and overseen contracts with some of the biggest sporting teams in the world and managed a budget in excess of $300 million.

Name a sport or a famous team, and Roger has probably worked with them. From The Ryder Cup (golf) to the LA Dodgers (baseball) to Arsenal FC (football), Roger’s experience envelopes some of the biggest names in sport.

With a track record in sports marketing and sponsorship that is hard to replicate, Roger set up BearFish Sports Marketing to deliver high profile partnerships to clients who want to generate brand awareness, expand their audience and grow their business.

Our team consists of experienced global sports marketing professionals who have worked in every facet of the sports industry.

We focus on strategic partnership activation, and management, media relations.

We leverage this experience and our strategic business relationships to provide our clients with an unparalleled depth of service across a broad spectrum of the sports and marketing industry.